Deeply involved in day-to-day media relations work with tech, business and trade outlets for the storied online platform. Go-to contact for messaging, press release development; provides ongoing senior-level counsel; oversees executive speaking program; serves as crisis-response point person for reactive statements and clean up.
Instrumental in Myspace 2013 re-launch: deployed “need-to-cover” strategy that meshed mobile app with new Myspace platform; secured highly targeted under-embargo pre-briefs in tech, business, consumer and advertising trades; followed news break to expand coverage footprint with day-of and continuing aggressive outreach. The multi-pronged launch of Myspace was hugely successful, with a wave of continuing coverage and 2.17 billion overwhelmingly positive media impressions.
Ongoing work focused on proactive outreach, thought leadership and highlighting partner success for brand validation.