Hooked Digital – Haunting Melissa

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Handled tech, business and trade media to support the hybrid digital production studio. Launched Hooked’s first project, the Haunting Melissa app that positioned company founder Neal Edelstein as a disruptor.

Refined positioning, created materials, and helped build a relationship with Apple PR to provide insights and introductions to benefit the client. Secured pre-launch meetings with key top-tier outlets in multiple cities, staffed West Coast meetings and provided continuous outreach to generate multiple days of initial coverage. Work resulted in 200+ placements in strongly syndicating worldwide outlets, including Bloomberg BusinessWeek, TechCrunch, Fast Company, CBC, The Wrap, Bloomberg TV, TUAW and The Los Angeles Times among many others.

Following big bang introduction, provided ongoing strategy, counsel, proactive outreach, technology launches related to enhancements and award program support. Secured speaking roles at Apps-World North America (keynote), Digital Entertainment World and the Second Screen Summit.

Sampling of personally secured coverage: